Is the Internet of Things Real?...Yep

One of the most searched for terms on the internet today is “is the Internet of Things real?” Indeed, tech is loaded with marketing-speak and the Internet of Things (a.k.a. IoT) is a hot buzz word used when talking trends, stats, products and technology in general.

Let’s talk about what IoT actually is and address the many questions on how it can benefit business and the worries around embracing an IoT strategy.

The Internet of Things refers to the networking of physical devices. Linking these devices using wireless connections, sensors, smart labels or packaging to enable objects to both collect and exchange data.

All of this IoT connectivity over the Internet means that real-time and contextual data is being collected at levels never before thought possible. This big-data insight represents huge opportunities for business across all departments, not least sales and marketing.