The benefits of using your CRM to power your marketing

This article explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.

Having a CRM is an essential requirement for thriving in today's modern market.

Try running a business without one. But a CRM is more than just a digital filing cabinet. It’s a way for you to access, understand and monetize a goldmine already at your fingertips: customer data.

Unleashing the Potential of Data: The Golden Opportunity

Data on its own is useless. For data to be effective, it needs to be collected, stored and harnessed in such a way it becomes valuable with minimal maintenance. 

The Traditional Methods Are No Longer Effective

The landscape of digital marketing has undergone significant changes since its inception 20 years ago. Factors such as GDPR, privacy concerns, knowledgeable prospects, and even the actions of major corporations like Apple, have all had a profound impact on the industry.

Chances are, you've come across some of these changes yourself. And we're not just referring to the occasional mishap of addressing someone by the wrong name in an email. We're talking about the intrusive and unethical practices of data scraping, invading privacy, and tarnishing the reputation of the marketing industry.

It may come as a surprise, but there are still companies out there that rely on these outdated methods. In fact, you may have encountered one just this week.

However, it's important to acknowledge that times have changed. Businesses that persist in employing these tactics appear antiquated in comparison. Yet, the uncomfortable truth is that many still engage in such marketing practices.

But what could be the motivation behind these outdated practices? Is it driven by malicious intent, sheer greed, or simply a lack of empathy?

Re-Introducing the Customer Relationship Management (CRM) system, a powerful tool that holds valuable customer data. Whether it's a simple spreadsheet or an advanced AI-driven platform, a well-utilized CRM has the potential to boost revenue and delight prospects throughout their entire buying journey.

Harnessing the Power of your CRM for Experience-Driven Marketing: A Game-Changing Strategy

Today, successful marketers are incredibly focused on providing an exceptional customer experience. Experience-driven marketing places your customers at the heart of all your marketing efforts.

This is why HubSpot has embraced the flywheel approach. By prioritizing the customer experience, marketing attracts and supports sales. Sales, in turn, engages and assists with service. And when your customers are the main focus, managed by a CRM, the cycle continues, creating a seamless and effective marketing strategy.

The 3 Routes to CRM Triumph

• Segment - ensure prospects hear a message suited to their needs
• Contextualise - explain in clear terms why it's useful
• Personalise - make them feel valued and loved